The end of the year comes with lots of self-reflection for therapists in independent practice. Having a background in Speech and Language Therapy means that those self-reflective thoughts are always there. So, with that in mind, let’s take a look at my journey through 2022!
“Working with Lucy has been a breath of fresh air”
One of my biggest hopes is always having happy clients, this was definitely achieved this year with some great testimonials that past and current clients have been happy to share. Thank you for your support, your comments mean such a lot!
Meeting my clients and their teams face to face was so lovely. After all of those Zoom meetings during covid, it was such a fabulous treat to meet up in person. Thank you, Sarah, from S L Therapy London for hosting such an amazing party. It’s definitely been a highlight for 2022.
“You’re on mute”
Not this time!! It wasn’t just clients whom I got to meet up with. I met up with one of my marketing buddies Samantha in Cardiff. Again, we’d only met on LinkedIn and Zoom, so it was perfect meeting face to face…even if I did get covered in coffee, but that’s a story for another time.
Knowledge is power
I’ve set up a new service this year, offering power hours. This is where you have an hour Zoom call and you can ask any social media related questions. I can also demonstrate to support your understanding. This enables you to not only increase your knowledge but help build your confidence to manage your socials more effectively.
Following on from this, I was asked by two groups of healthcare professionals in independent practice to provide online social media training. They wanted to increase and maintain their social media presence and to ensure they followed best practice. The feedback from these have been fantastic, it was a pleasure to present the training, and answer their burning questions, seeing their confidence grow as the session went on.
“Help, I’ve edited my website and a page has disappeared!”
I’ve spent time discussing and maintaining my website and social media (it’s true that a social media manager does indeed struggle to maintain their own presence online!)
Tom from Tom Garfield Marketing has been fantastic. He’s supported me with making edits and has had patience when things (that I’ve done) have gone wrong!
The stress has paid off, with new client enquiries popping through regularly.
One of my last goals was to increase the number of blogs I write and upload in the year. I wanted these to give value to you as therapists. This is something I want to maintain in 2023, featuring more quality content. So, do let me know if you have any questions or topics you want me to cover.
The big challenge
The biggest challenge came in the form of working abroad, travelling to Australia and managing and balancing work. Whilst online working is amazing and flexible, it still presents with challenges especially with the time difference from the UK. I pride myself on ensuring all client posts and engagement happens in a timely manner, so late nights and early mornings have been vital.
New Year, new goals, new challenges
Let’s hope 2023 will be just as good. Although, I’m sure it’ll come with plenty of challenges!!
I want to end the year by wishing you all a very happy Christmas and new year!