There are times when you just can’t think of ideas, they don’t come quickly, and quickly is what you need. Otherwise, your social media gets pushed to the end of your to-do list.
This blog will enable you to become inspired and learn how to think of relevant content quickly. Remember your content needs to align with your audience needs and help them to solve their problem. Always keep this in mind when planning and creating your content.
Time-saving tips you can implement straight away
- Think of the common themes that run throughout your therapy practice
These themes are known as pillars of content. They are 3-5 topics that your brand will consistently use (Later, 2021). Let’s take a Speech and Language Therapist in independent practice. Your main audience is parents/guardians of children with communication difficulties.
You may consider the following as your pillars of content:
- Testimonials
- Before and after videos
- Top tips
- Activities parents/guardians can carryout at home
- Truths vs myths
These content pillars are carefully chosen to align with your audiences’ needs and your own goals.
2. What do you have access to?
You must be realistic about what you have access to. Don’t put a piece of content on your plan if you know that it’s going to be difficult to get hold of, or take a while to create. Will you have access to before and after videos, or clients work?
3. Do you have consent to use the items?
This is an obvious but important point, and one not to be missed! As with all client information, if you post videos or client work on social media you’ll need client permission and/or parental consent (if applicable). This can take time, allow enough time in your social media content plan for this.
4. Answer your most Frequently Asked Questions (FAQ)
Think about the most FAQ’s you get asked and you could answer these on your social media. Break information down into digestible chunks, as not to overwhelm your audience. You could post one FAQ once a week. This will allow your ideas to go further and give your audience a variety of content.
5. Plan a consistent schedule and work out how much content you need
You need to work out how much content/how many posts you’ll need. So planning is vital. Work out how often and when you’ll post. This will ensure you’ve got enough content so you’re not trying to find ideas at the last minute. Contact me for a content plan template
6. Look at the statistics!
What content works well and what doesn’t work well. You’ll then be able to create crowd-pleasing posts that work. You may find that videos work well on Instagram but not on Facebook. Every business is different so there’s no right answer!
7. Streamline and look at each social media platform individually.
Each platform will be slightly different. So, on Instagram, you’re more likely to use a greater number of hashtags, whereas on LinkedIn and Facebook you’ll use fewer. By doing this you’ll be saving time, creating quality pieces for the platforms your audience are on. This is why it’s a better idea to post to each platform, rather than share content across platforms.
8. Look at what your competitors are doing.
What works for them, and what doesn’t work for them? Is there a gap that you can fill? Make sure you include these posts. What makes you stand out from the crowd?
9. Step into your audiences’ shoes.
Why did they come to you and not your competitor? It might be that you’re solving their problem. Ensure you advertise your unique selling point!
10. Be authentic!
Your clients want to see the real you. They need to be able to connect with you. This is vital for a therapy practitioner.
You know you need social media support, but you’re not sure how I can help?
Contact me for a free consultation today
