GDPR Data protection Policy

Processing personal data

‘Processing’ – means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Personal data

‘Personal Data’ – means any information relating to an identified or identifiable natural person (‘data subject’);

who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. (a ‘natural person’ is defined as someone who is living’)

Managing data

for consent to be legal, I will ensure that the data is:

• Given freely (it cannot be conditional)
• Be explicit (it cannot be implied)
• Be demonstrable (if you cannot prove it, then it didn’t happen)
• If in writing, be clearly distinguishable from other content
• Be in clear and plain language
• Allow consent to be withdrawn at any time
• Be as easy to withdraw consent as it was to give it
• Have parental consent if under 16 years old

When gaining consent, I will:

• Identity contact details of the Controller
• The purpose & legal basis for the processing
• Details of any other recipients of the data
• Details of any possible transfer of the data to a third country (see published list)
• How long the data will be needed/kept
• The data subject’s rights (access, rectification, erasure, restriction, object, portability, complain)
• Details of how to withdraw consent
• Details of any automated decision-making 

What data I collect about you and how I use it.

If you contact me through this website, I’ll collect your name, and contact email/phone number. If we work together, I’ll need a few details, like your business address for invoicing purposes.  

Potentially, you might share personal information with me on Facebook, Twitter or LinkedIn (which are all required to comply with European data regulations – GDPR).

Any data, photos, videos which are sent are securely stored and deleted once work is completed.

Under UK tax law LK Digital Marketing are required to keep your basic personal data (name, contact details) for six years, after which time they will be destroyed.

My website collects cookies (strings of information stored as text files) to tell me how people are using my site, so I can make it more efficient for users. Cookies do not give me any personal information about you. You can disable cookies using your web browser settings.

LK Digital Marketing use Google Analytics to track data about website usage anonymously, this means that data is not user specific and will not identify you personally. It also means we can make the website more user friendly.

By signing up to the LK Digital Marketing email list, you will receive emails from time to time, which you can unsubscribe to at any time should you wish to via the unsubscribe button under each email.

We’ll only use your personal information to get in touch with you about your projects, and won’t share or sell it.

If you’d like to know more, you’d like a copy of your personal information, or you’d like me to delete any trace of you, please get in touch.

 (updated 11.09.19)