My Blog
From Speech and Language Therapy to Social Media Marketing–find out more about my journey to helping overwhelmed therapists in independent practice
Choosing the perfect social media manager: A guide for therapists in independent practice
When you hire your first social media manager, you want to be sure you’ve chosen the right person for the job. After all, you’ll be trusting them to represent your brand online and to speak to your potential clients on your behalf. That can be a bit nerve-wracking at...
Nine things I’m always asked about social media
Here’s everything you want to know about social media but are too afraid to ask. Social media is constantly changing and I know it can be hard to keep up. As a professional Social Media Manager, it’s my job to keep on top of those changes so that I can support...
The pros and cons of hiring a social media manager
So you’re thinking of hiring a social media manager but still aren’t sure whether it’s the right move for you? That’s totally understandable. Deciding to outsource your social content is a big step and there’s lots to think about. So, to help you make up your mind,...
A therapists guide to social media engagement
You’ll have heard the term engagement bandied around a lot in the world of social media, but have you ever stopped to think what it really means and why you should do it? To most people, social media engagement means just two things - likes and comments. That’s...
4 ways to generate leads using social media
Your social media can be a powerful marketing tool if used in the right way with a carefully thought-out strategy. You may think your social media is there to gain ‘likes’ or 'reactions and comments’. But it’s so much more than that. First, let’s clear one common...
2022, a year of firsts
The end of the year comes with lots of self-reflection for therapists in independent practice. Having a background in Speech and Language Therapy means that those self-reflective thoughts are always there. So, with that in mind, let’s take a look at my journey through...
Learn 10 things about setting up a digital marketing business
It’s not always been easy I can’t believe it’s been three years since I first set up LK Digital Marketing. It’s tougher than I thought, and there’s still a constant presence of highs and lows with never ending challenges always around the corner. But I can assure you...
Struggling with social media? 6 ways a social media manager will make your life easier
Handing over control of your social media accounts to somebody else is a daunting thing to do. But if you’ve reached a point where you just can’t keep up with the demands of your social platforms, or know you should be doing more but don’t have the time (or...
LinkedIn – Top tips for getting it right from the start
"I would love to get started on LinkedIn but struggle to know what to post? I am a bit intimidated by my competitors?" Honestly, there’s no need to worry. At the heart, LinkedIn is no different from any other platform. It’s simply people connecting with other...
Learn 21 tips for LinkedIn success
Check out my definitive guide to all things LinkedIn. 1. DO be selective about who you connect with Back in the day, it was thought that the best way to grow your LinkedIn following was to connect with anyone and everyone. Not anymore. Be selective about...